8+ years in B2B tech marketing. I drive $5M+ in campaign revenue and 37x MDF ROI, run a 100+ activity multi-partner MDF program, and lead 20+ national tradeshows a year, with deep Zebra and Honeywell OEM expertise.
Program breadth and results owned end to end
Demand generation and partner marketing leader with 8+ years driving measurable pipeline, revenue, and MDF ROI in B2B technology. I own partner co-marketing, demand generation, and event marketing end to end: a 100+ activity multi-partner MDF program across 11+ OEM and distributor partners, 20+ national tradeshows, and omni-channel campaigns across healthcare, manufacturing, retail, education, consumables, and government in the US and Canada. Deep OEM expertise with Zebra and Honeywell across digital, PPC, events, and webinars. I turn complex partner funding into executed, measurable pipeline, and build the Eloqua automation, attribution, and reporting that scale it.
End-to-end MDF and co-op ownership across 11+ partners, from funding and approvals to claims, reconciliation, and reimbursement.
Omni-channel, multi-vertical campaigns across email, paid search, social, landing pages, webinars, and content, built and measured end to end.
Sponsorship strategy, partner co-presence, logistics, and lead-capture-to-CRM automation for 20+ national industry shows a year.
Eloqua automation, campaign-influence attribution, SKU sales analysis, and reporting that connect activity to pipeline.
Real work, sanitized of confidential detail
Built the quarterly MDF reporting and claim-packaging process across partners.
Zebra and Honeywell targeted-account and reactivation programs.
Co-branded healthcare GTM to reach clinical decision-makers, funded through OEM MDF.
A crawl-walk-run RFID program to move retailers from pilot to scale.
Standardized how show leads become pipeline, and made the case for the tooling.
Built the measurement and automation layer behind the campaigns.
From customer success to demand gen and partner marketing leadership
Own multichannel demand gen, the multi-partner MDF program, and 30+ annual events; $5M+ 2026 campaign revenue and up to 37x MDF ROI.
ISV partner onboarding, co-branded launches, and webinar programs; 15% YoY Zebra mobile computing growth and 22% healthcare pipeline lift.
Enterprise account management, MDF and co-marketing programs, and an Android migration campaign generating $200K+ in new revenue.
Owned the full marketing budget; multi-event programs drawing 400+ attendees and 30% social engagement growth.
Multichannel campaigns raising $200K+ for annual galas; led a rebrand and site update driving a 40% traffic lift and 3x social growth.
A snapshot of the programs I run
Channels
OEM and technology partners I run funded programs with
Open to senior B2B marketing and partner marketing leadership conversations